May: FREE e-marketing tools for exhibitors [ more ]

Artist profile page on show website. Contracted exhibitors get a FREE hot linked, web page on the show website. These artist profile pages often come up near the top of the listings on Google, providing additional FREE exposure for you and your work! The sooner you upload your information and image, the quicker prospective customers can find you, so do it today! To add your profile, visit this link: Add Profile

Enter your login and password information, then simply fill in the form fields and the profile page will format automatically. Once you select ‘submit’, you will be emailed a password to gain access to your profile for future updates. Important note: Please keep your profile to 300 words or less. You can also upload one 72 dpi photo; no larger than 200 pixels wide.

FREE photo with online exhibitor listing: Once you upload a photo for your Artist Profile page, a thumbnail of that image will also appear next to your name on the Exhibitor List webpage FREE of charge.

Electronic post cards have been developed for both shows. You can pick these up on our website and use them to remind your prospects, customers, and vendors about your show participation. Mail these out SOON and OFTEN, so your customers make plans to attend the show.

Cooperative marketing works!

All year long we promote the Fine Furnishings Shows to collectors, interior designers, architects, members of the media and homeowners. But imagine how many people we could reach if every exhibitor used their electronic and postal mailing lists to promote show attendance! Everyone involved would benefit from the dramatic increase in attendance. Your customer could place a large commission order with the artisan in the booth next to you and their customer might turn into your biggest sale!

DO NOW Action Items:

o Download E-postcard and send it to everyone on your list.
o Download banner and add it to your website.
o List the show on your website event schedule.
o Promote the show in your e-newsletter to let customers know they can see your work there.
o Fill out the PR questionnaire so we can promote you to the media.

This Month’s Extra:

It may not look like much, but when you get hype in the “World’s Largest Circulation Magazine,” size doesn’t matter. Congratulations to Jonathan’s Spoons for being featured in the March/April 2008 issue of AARP, The Magazine.

A lot of this type of publicity comes from editors walking the aisles at shows such as ours so don’t miss the chance to get free exposure to millions of magazine readers!

[ read full E-Tip here ]

Previous E-Tips:

2008
March: Publicity is Worth the Effort – Credibility Sells!
February: Contract to exhibit EARLY and reap these benefits

2007
November: Boost Your After-Show Sales
September: Increase Show Sales with These Simple Tips
August: To Do Checklist & Show Packing List
July: Plan Now to Make Your Booth a Showstopper
June: Let us Promote You!
May: More FREE Promotional Opportunities
April: Cooperative Marketing - The most powerful tool
March: You Can't Spell Profit Without PR

Articles:
Five Things You Can Do To Turn a Show Around—Fast by Quinn McDonald